Post Services

Photo/video editing and post production

Photo & Video Post Services

The second half of Live.Loud.Texas’ services, the quiet part, is post-production imaging or video editing – depending on the services we’re executing for you. All client work is put through retouching and color correction, whether it is minimal adjustments for press or full-on image retouching for creative and stock photography/video. This key ingredient brings out the life in every photo and video we deliver.

Every photography and video assignment contains two components: 1) on-site shooting and 2) post-production image/video editing. The post-production service is bundled with the level of service purchased and is defined as Tier 3, Tier 2 or Tier 1.

The graph on the right illustrates the amount of time spent per image for each Tier level.

Tier 3

Editorial Imaging: Imaging is limited to cropping, color, highlights, shadows and contrast adjustments on the photo/video as a whole. This fits with ethics requirements for press release and editorial use. This imaging is based on industry standards of “darkroom techniques” employed with film processing. These techniques include color correction, shadow and highlight adjustments, contrast, dodging, burning, etc. No content editing is allowed for these images.

Tier 2

Corporate Communications: More latitude is given in retouching and editing, to edit the content within the image and/or video. These techniques include object removal, color replacement, skin and facial blemish removal, etc. These images are referred to as “illustrations” in the press industry.

Tier 1

Stock Photography/Video Imaging: Tier 1 imaging is the most intense, in terms of graphic editing and time commitment. This level of imaging is based on imaging rules created by the world’s largest stock agencies. The time spent editing an image/video is, at least, one order of magnitude higher than Tier 2 imaging. The time chart, in figure 1, gives you an idea of the effort and time required to create “stock agency ready” images and videos.

Contact Live.Loud.Texas to receive a quote for your upcoming event.  For a quote over the phone, please call us.